Search engine optimization is the act of enhancing the volume and quality of site visitors to a particular web page or a site by search engines like Google, Bing, Yahoo and so on.

Target Free Traffic

SEO targets free traffic as well as paying traffic instead of direct traffic from ad campaigns. SEO also refers to content development like adding keywords, informative content, Meta tags, coding and the like. Search engine optimization (SEO) helps a business website to gain visibility in the search engine result pages (SERPs) of major search engines like Google, MSN and so on.

A website with no visitors is a useless one. Hence SEO is a vital part of any site marketing plan. Site marketing requires planning, analysis, measurement, monitoring, and finally controlling the search engine returns after a targeted marketing effort. This process of optimizing sites for better search engine rankings keeps the site’s visitors satisfied and content marketing efforts alive.

What Determines Results

Various factors determine search engine results. These include the total number of visitors, average time spent on the site, keywords, the types of links found on the site, etc. These factors are then combined to come up with SERP results. On the other hand, organic search engine results are not affected by any paid advertising. This results in increased site traffic that translates into more sales and improved profitability.

The most popular method of ranking high in search engine listings is through organic search engine optimization. We do this by enhancing the site’s link popularity with other websites and the most popular search engines online. Link building works best when organic search engine results are in favour of the site or page. In turn, this brings more traffic and visibility to the site or page.


There are a lot of techniques used to improve organic search engine ranking. One of the most popular methods is backlinks. Backlinks are the most effective way to increase traffic because it provides links to higher domain websites, which generates more visitors to your targeted website. With more visitors, chances of the site or page being featured in search engine results also increase, thus, improving its rankings.




To answer the above question “what is SEO?” — keep in mind that various factors primarily determine search engine results and this article is only an elementary introduction to this.

SEO is vital for startups once they have found product-market fit and should form one of your growth marketing strategy pillars.

If you would like to understand more about developing and growing products whether they are digital or physical, as a startup or within an organization, you can obtain more information here.

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