3 Areas of focus to get your business to where you envisioned it.

Worried about building something nobody wants to invest in? Worried about running out of funds as quickly?

Here are some tips for keeping focused on and growing your business.

Focus on the right customers

We hear it all the time. “My company is losing money. I need a new business.”

Well, you’re not alone. Unfortunately, 90% of startups go nowhere. And that’s not good for anyone. But here’s the reason why that’s happening: Many entrepreneurs are too focused on growth, and they don’t focus on what brings revenue.

Growth should be at the forefront of your mind while you build your business. Yes, you want to have customers. However, it’s also important to think about profits too. There should be a balance between how much you invest in the business and how much you make off of it.

Now, the best way to get your business to a point where you have both growth and profit is to use funds as you should. Funds allow you to purchase materials, employees, space, and more. As your business grows, so should your bottom line. Funds are money you borrow from private investors or banks. Funds are the power of making your business grow.

Prioritize the kind of support needed

Once you have growth, is that enough? Of course not! You may still need to hire employees, space, tools, and more to make your business thrive.
Your new business won’t be successful without some kind of support. The first and most important form of support is marketing. Marketing is the key to getting people to know and understand your business.

People don’t want to do business with you if they don’t even know you’re in business. They don’t know what you’re doing, how it works, or why anyone would choose to do business with you. If you’re stuck with limited or no growth in your startup, you need to hire someone who can help with the growth marketing of your business. A growth marketer can help you put together a plan to get your name and brand out into the market place. He or she can help you develop and build strategies to make an impact in the world and get noticed.

Your support network

The next thing that’s important when you’re stuck with limited or no growth in your startup is your support team. You’ve probably heard the saying that your business is only as good as the people who work for it. This statement is very true. If you’re surrounded by people who are not enthusiastic about your business, you’ll have little chance of surviving. If you are a start-up with no employees yet, surround yourself with a strong, supportive network who can help should it be needed.

Find a mentor or someone who can guide you and keep you accountable,
but don’t rely on someone else to do the work. If you’re stuck with limited or no growth in your startup, you can’t count on anyone else. You have to do it yourself.

Do read my next article on the harsh realities of being an entrepreneur, you can access it here.

If you would like to understand more about developing products as a start-up or within an organisation, you can obtain more information here.

Follow me here as I post weekly, visit my website and also connect with me on Linkedin. Note, all images have been taken from Canva.com and are not subject to copyright.