Business Model Canvas & Value Proposition Canvas Workshops

The strategy workshop process is your key to empowering participants, by using the tested business model and value proposition canvas, to identify areas of business growth, by following an approach used by the leading organisations.

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Business Model Canvas Workshop

The business model canvas is an excellent tool to support your understanding of your business model in a straightforward, structured way. This will lead to insights about the clients you serve, what value propositions are offered through what channels, and how your company delivers value.

This can also be applied against a competitor to analyse their business models. The business model canvas was created by Alexander Osterwalder, of Strategyzer.

Value Proposition Canvas Workshop

The value proposition canvas is a tool which can help ensure that a product or service is positioned around what the customer values and needs.

The value proposition canvas was initially developed by Dr Alexander Osterwalder as a framework to ensure that there is a fit between the product and market. It is a detailed look at the relationship between two parts of the Osterwalder’s broader business model canvas; customer segments and the backend of the organisation.

The value proposition canvas can be used when there is a need to refine an existing product or service offering or where a new offering is being developed from scratch.

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Workshop Benefits

Identify your customer’s major Jobs-to-be-done, the pains they face when trying to accomplish their Jobs-to-be-done and the gains they perceive by getting their jobs done.

Adjust your Value Proposition based on the insights you gained from customer evidence and achieve Product-Market fit.

Visualize and communicate a simple story of your business model.

Use the canvas to explore new business models whether you are a start-up or an existing business.

Use the canvas to easily juggle between “Explore” and “Exploit” business models.