Starting a startup can be scary. You’re putting yourself out there and building something from scratch. You want to make sure your idea is great, but how do you know if it’s any good? Think about these starting points.

Don’t think about the business; think about the problem.

Don’t think about the business; think about the problem. We all know that we should start a startup by identifying a problem worth solving and then developing a solution for it. But how do you come up with such an idea? Start by thinking about issues you’ve encountered in your own life. If you can’t come up with any, find a topic or area of knowledge you’re passionate about and attempt to identify a problem within it that bothers people. The more passionate you are about the subject matter, the easier it will be to get through all those late nights in front of your computer!

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Businesses Solve Problems

In the case of Facebook, many people knew about the need for a social networking site—but it took Mark Zuckerberg to build it.

The problem with “ideas” is a million different possibilities for what you could create. You have to go back and ask yourself, “How do I know this is real?” And if you’re asking yourself this question, it probably isn’t real.

Solve Everyday Problems

The best startups come from ideas that solve everyday problems. You can probably think of a couple of apps or services on your phone that help you do something more efficiently. Sometimes, the most apparent problems are right under our noses, and we don’t even realize it until someone invents something to fix it.

Ideally, you’ll want to look for a common problem to other people and yourself, since many times, if the pain bothers you, it bothers others too! This also helps you determine if your idea will be viable in the marketplace.

To get started identifying problems in your daily routine, write down every task and process you go through in a day (e.g., getting dressed, making breakfast). Then write down everything that annoys or bugs you about each process. Take some time to think about what irks you about each process and how technology could potentially solve them.

One thing that always annoys me is trying to find good recipes on Pinterest for dinner tonight without having to click through five different posts to get the recipe instructions… It would be easier to type “chicken pasta” into a search bar and see only recipes with those two ingredients instead of clicking-through all kinds of different posts with varying results present. Boom, there’s my startup idea!

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Find a Problem You’re Passionate About

Coming up with a great startup idea can be difficult. Many people feel they need to reinvent the wheel, creating something wholly new and original. Other people have no idea where to start looking for a idea.

The reality is that coming up with a great startup idea doesn’t have to be complicated. There are plenty of problems in the world to choose from, and there are many ways you can approach finding one.

If you’re passionate about solving a particular problem, the odds are good that you’ll be more motivated to solve it than someone who isn’t. Your passion will help you stay focused on your goal even when things get complicated or tedious. You’ll be less tempted to give up once things start getting complicated or boring because you’re genuinely interested in what you’re doing—and that’s when most people tend to quit!

Come Up With an Idea for a Startup

First, pick a topic, question, or problem you are interested in. Don’t worry about whether it is the ‘right’ idea for a startup.

Then spend some time thinking about why other people might be interested in this topic. Now think about how you could make money from your topic. How do people make money from similar issues? What are the different ways they could do this?

You should end up with one or more ideas that you can test out and iterate on based on feedback.

Conclusion

What separates successful entrepreneurs from failed ones is that successful entrepreneurs are willing and able to adapt to the ways of today rather than try to fight against them. If you’re struggling with generating startup ideas, keep this in mind when brainstorming your next great idea, and don’t accept the status quo.

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