If you are thinking of starting a business, one of the most important things you need to learn about is pitching your idea to investors as a startup.

This article will discuss why it is essential for you to research your audience and use your pitch deck to do this.

This is not an easy task for the average person. Many people who do start a business fail because they did not take the time to research their target market before pitching their idea to investors. If you are going to pitch your idea, you need to do the proper research to ensure that you will raise enough money from investors to scale your business and not become one of the millions of failed startups across the globe.

Researching your audience

This is very important because you need to know who you are pitching to. As a startup, you need to follow methods such as the Lean startup discovery processes to validate your assumptions and understand your target market and the problem you are solving. For instance, if you are running a data storage business, you might want to look into setting up booths at trade shows and running interviews with these customers to understand them better.

The first thing you will want to do is determine who will be interested in purchasing your data storage equipment and research the customer segments you are assuming you will target. This will help you find out who your ideal customers are and make sure that you target them in your campaigns towards a problem-solution fit.

When it comes to raising capital for your startup, your goal is to raise enough money so that you can have enough funding to scale your business and continue to gain learning traction. This is important so that you do not have to continually raise financing for your business without making any progress towards the goals you have set. You can research your audience to use a validation plan with a set of experiments taken from the Lean startup playbook. A validation plan should focus on your unknown assumptions and help you determine your growth as you scale.

Understand who you are pitching too

Once you know who you will be pitching your idea to, the next thing that you need to do is to create a pitch deck. The pitch deck will be the initial part of your pitch that will be given to potential investors. This presentation is critical. You will need to include all of your startup information and what you have accomplished so far, i.e. Your Traction metrics which can be defined using Lean startup principles such as the traction model. You will also need to highlight some of the challenges that you may still have ahead of you. For instance, you may have considered starting a vending machine business, but you may also think that there could be problems with getting licenses to operate this type of business.

If you do not feel comfortable creating a pitch deck on your own, you can always hire a graphic or business marketing firm to create the presentation. You should not feel limited by the budget you have at this point, but you need to make sure that you have everything you need within your budget to ensure success in your business.


Do not get in over your head! Remember, you need to make a strong pitch deck with a compelling call to action to convince an investor to take action.

These are just a few tips that you should consider when it comes to how to pitch your idea. There are many other tips that you can use, but you need to take action and begin your search today! By following these tips, you will be on the right path to finding the right investor and help with your idea!

If you would like to understand more about developing and growing products whether they are digital or physical, as a startup or within an organization, you can obtain more information here.

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