OKRs / Growth Management

Customers Want JTBD

The job to be done (JTBD) method helps businesses determine which customer needs are unmet, systematically conceptualize breakthrough products, and understand the progress your customer is looking to make.

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We will show you how to:

– To conceptualize the new product customers will love

– To develop a product that is significantly different from what your competitors offer

Our programs include:

– JTBD Workshops

-Consulting Within Your Business

The JTBD Method will teach you how to do all of this, and more.

Program OutcomesWhat does this mean?
Develop Customer SuperpowersUnderstand the main jobs and pain points of customers
Build Value Build a focus on customer value
Communicate BetterSpeak the language of your customers
Help the Customer Make ProgressDevelop insights into better products and business models

Make Data-Driven Decisions – Small Data Before Big Data

With JTBD, you’ll be able to stop guessing how to run your business and start focusing on the one thing that matters most: consistently delighting your customers and making sure they never want to leave.

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We are Official Partners of Leanstack

Leanstack is a leading provider of lean startup, JTBD & testing tools that are used by thousands of makers, entrepreneurs, and innovators.

Schedule a call with us to discuss how JTBD can help you

We’ll walk through your constraints and provide advice on how to solve them. If you then still want to know more, we can discuss what working together would look like.

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What is Their Struggle?

Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, still finds it challenging to understand who their customers really are, why they act as they do, and what they really want.

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To Solve this Challenge, Learn to Think Like a Market Investigator

Customers have “jobs to be done”. They “hire” companies to solve these jobs and “fire” them when unhappy.

Think Small Data Before Big Data

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Interview Recent Switchers

Interviewing recent switchers who express the boundaries of the market helps us estimate where the market is going and why. We identify the junction of the hiring criteria and demand frameworks by listening to people who have recently changed not about what they bought but instead why they bought.

By learning what forces operate on a customer when they choose, we recognize the mechanisms of value beyond the product and help them make more progress than what they are choosing today.

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Find the Product Value

By determining the mechanisms of value beyond product, we understand how they find, hire, use, and use new products. This enables teams to be more creative, suggesting solutions to help customers achieve jobs in new ways that are much better than current options.

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Jobs-To-Be-Done Workshop

Uncover Big Problems Worth Solving

Map insights from customer interviews to understand the causal forces that drive customer behaviour.

Too many organizations throw their half-baked solutions over the fence at customers. But when customers encounter a half-baked product, they don’t turn into early adopters or testers; they leave.

We have to level up our game and start with better products.
We aid you in understanding what events push, pull, trigger etc the customer to buy products, allowing you to build something somebody wants.

Workshops are run virtually and in person, allowing you to build a program that suits your situation.

Learn the skills, processes and tools needed for unearthing customer struggles

Testing business ideas