Customer Forces Canvas Workshop
Uncover Big Problems Worth Solving
Map insights from customer interviews to understand the causal forces that drive customer behaviour.
While methodologies, like the Lean Startup, emphasize starting with an MVP, then using rapid experimentation and metrics for idea validation, success is often predicated on having started with a reasonably good idea in the first place.
Too many organisations simply throw their half-baked solutions over the fence at customers — calling it an MVP or experiment. But when customers encounter a half-baked MVP, they don’t turn into early adopters or testers, they leave.
We have to level up our game and start with better products.
We aid you in the development of understanding what events push, pull, trigger etc the customer to buy products, allowing you to build something somebody wants.