John Doerr is an industry-leading venture capitalist who has backed some of the world’s most successful entrepreneurs and companies. John serves on the boards of Google, Zynga and Amyris. He is a member of the American Academy of Arts and Sciences and was a member of US President Barack Obama’s Council on Jobs and Competitiveness. A passionate climate activist, he has 287k followers on Twitter and his TED Talks on ‘greentech’, goal setting and decarbonizing the energy grid have over eight million combined views.

In the book, John Doerr reveals why companies like Google, Microsoft and intel etc use OKR’s to drive explosive growth.

OKRs and the concepts they describe and illustrate are used by every company with a clear direction and mission. Their primary value-driver, or business objective, is the ability of the company to realize its long-term growth objectives. Achieving these objectives requires that managers and leaders fully understand the interrelations between various aspects of the organizational structure, such as people, processes, technology, and resources. OKRs enable managers to specify and measure certain key performance indicators that will provide them with data to support their strategic decisions. OKRs can be used to determine what should be done in order to reach the company’s future growth goals, as well as what should be cut back or eliminated in order to optimize profits.

OKRs are an essential tool for defining and measuring key performance indicators or KPIs, which are the main things that managers look at to assess the health or status of the company. The book describes several case studies that illustrate how using OKRs to measure key performance indicators or KPIs can be critical to the success of a company. It describes three very famous managers whose personalities and styles may be very different but whose philosophies about what it means to be successful are remarkably similar. It describes how these managers came up with and implemented specific ways of managing their businesses that led to the success and profitability of their businesses. OKRs are important tools that help managers and other leaders determine the key performance indicators or KPIs that need to be measured in order for them to properly understand their companies’ objectives. If you are a manager or a leader and want to learn more about how to use specific OKRs to measure what matters most to your business, please visit my website by following the links below.

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