A blog about the characteristics that make great product teams.

Although the results of a product team’s effort are typically greater than the sum of its parts, designing teams to be effective for a particular task requires more than just throwing people with entrepreneurial experience together.

In other words, assembling a team does not guarantee success. The way that a team behaves when it is working toward achieving a goal can be unpacked into six categories that are leading indicators of team success within product teams.

For a product team to be successful, it must exhibit 6 behaviours.

Data Focused

A data-driven approach to product development is now the norm. Teams no longer have the luxury of developing a product backlog with just their intuition and experience. The insights from data inform their priorities and strategy.

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Experiment Focused

Teams are willing to experiment, rather than merely striving to meet deadlines. They set up experiments to find out how viable their assumptions are. They might focus on trying out one plan at a time, as they build up a body of experimental results.

Customer Focused

In today’s business environment, teams need to understand the “why” behind their projects in order to create new sources of revenue. To do this, they must be constantly connected to their customers and use that insight to inform both the customer experience and product innovation.

Entrepreneurial Focused

When working as part of a team, take action quickly, validate assumptions, and maintain momentum toward the outcome.

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Iterative Focused

An iterative approach is used to solve problems by repeating a cycle of operations. This process involves trial and error as team members adjust their methods each iteration to arrive at the desired outcome.

Questions Focused

Teams must be willing to challenge the status quo and business as usual, always evaluating a new model that will produce better results than sticking to old, stale methods.


The behaviour of product teams is something that differs from company to company and project to project. Whether you’re a designer, developer, product manager or CEO, it’s important to know what works and what doesn’t. This way, you are able to help your team avoid common pitfalls and maintain positive relationships at work.

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