To achieve breakthrough innovation, you shouldn’t be focusing on Design Thinking vs Design Sprints vs Lean Startup, but rather using all three…and possibly more.
You get rewards for achieving results — specifically, helping an organisation to maximise their results through business model and product innovation.
Let’s look at the Business Model. A business model describes 3 things: value creation, value delivery, and value capture. All three are related to consumers and clients. Therefore, a strong focus on these aspects needs to be at the heart of how you define, measure, and report development.
Design Thinking helped classify three phases for measuring a working business model:
The intersection of these three circles (desirability, viability, and feasibility) defines the sweet spot of innovation. But getting there usually requires a multi-framework procedure.
Combining the frameworks
While each of the frameworks above overlap, each has a distinct superpower that tends to stands out above the others.
The team at LEANSTACK, under Ash Maurya, developed a framework of frameworks: The Continuous Innovation Framework.
Frameworks vs Methodologies
The Continuous Innovation Framework is very much a framework — not a methodology. Frameworks by definition are loose scaffolding that provides structure, guidelines, and playbooks versus prescriptive processes found in methodologies.
In other words, frameworks differentiate between principles and tactics — while providing both.
- Principles guide what you do.
- Tactics show you how.
In the interest of serving the bigger context, tactics that reach their natural end of life should be promptly replaced with newer/better ones.
Principles are durable, while tactics are transient.
In Innovation, you’ll find many examples of tactics (like Problem Interviews) that we constantly replace with newer/better ones (like Problem Discovery).
Why “Continuous” Innovation?
As opposed to stop and go innovation, continuous innovation is a mindset of constantly challenging the status quo — even if you currently are the status quo.
Every company needs to simultaneously optimize their existing business model (sustain) and search for the next evolution of the business model (disrupt).
A key position for doing this well and succeeding in the new world is speed. Speed of learning is the new unfair advantage. And companies that continuously outlearn their competition win.
Much like failing becomes learning when you’re going fast, innovation becomes continuous. Therefore from documenting your plan A to test your plan and back is one sprint within the continuous innovation framework which we time box normally within a 2–3 week period. This discipline and continuous learning is at the heart of Innovation and provides the right amount of traction to not only test ideas but to also communicate these tests to decision-makers and stakeholders.
This article was taken from a blog post by Ash Maurya and adapted by myself to reflect the new sections added.
If you would like to understand more about this and how it can help your business, contact me or visit my website and we can have a discussion