A short blog around how various social media lessons can be applied to startups.

Twitter can be a tricky social media platform to use. Established brands often ignore the opportunity it presents because they either don’t understand its true power or fail to see how it fits into their marketing strategy.

Below are 5 tips for how startups can learn from using Twitter.

Gain a large audience quickly

Twitter is a powerful tool for a startup. It can help you develop new products, build and grow your customer base and raise money.

But there’s a lot of misinformation about Twitter out there, so it’s easy to make mistakes. Here are five tips to get the most from your tweets:

— Engage with others. Follow people who are relevant to your business and interact with them regularly. When you engage others, you’re proving that you’re listening to their ideas and concerns, which helps people see that you have a real interest in their issues.

— Keep it short. Twitter is a quick way for people to share information — find out what they think of your product or service, what they’re doing right now, or where they’ll be in the next hour. As such, tweets should be as brief as possible while still giving you enough information to make an impression.

— Get business-savvy customers involved early. Find out how your customers are using Twitter to discuss your brand, products or services. Then look at ways you can integrate Twitter into your business strategy. Ask yourself: “How can I use Twitter as part of my marketing strategy ?”

— Avoid controversy at all costs. The moment you’re involved in controversy — whether it

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Start a discussion rather than posting content

The biggest mistake startups make is posting content. If you want to get the most out of Twitter, you will have to actually interact with your followers instead of just talking at them.

You can post content as a tweet or a Facebook update, but the latter is much more successful than the former.

When it comes to Twitter, I highly recommend using HootSuite. It’s a great tool that allows you to schedule tweets and posts, so you can manage everything from a single dashboard. Take part in conversations. Don’t just tweet and leave it at that. When your followers see that you’re active on Twitter, they’ll expect that you’ll follow up with another tweet about a certain topic when it comes up.

Engage directly with the people who engage with you

People who retweet or favourite your tweets will be exposed to your brand more often and will be more likely to interact with you in return. This can lead to a snowball effect that increases sales and customer loyalty. If you’re tweeting about sales, make sure to reply to people who retweet you so they know that it’s worth following you back.

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Ask questions of your followers

This tactic will help you find out what people want, which can also increase sales and loyalty. It can also help when asking someone for a recommendation because if they liked your product or service, they’ll be more likely to recommend it.


All in all, using Twitter as a service and using it strategically can be huge for startups. The key is to not only use it as a source of communication to customers but also as a voice and platform for the company’s brand itself.

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