Objectives and Key Results (OKR) is a strategic thinking framework and key performance indicator that enables businesses to align objectives with realistic, measurable, achievable and reasonable future outcomes.

Established in Leading Companies

OKRs can also be implemented whether you are a startup looking to grow or an established business. Great examples of companies that use OKRs are Google, Youtube and Netflix, to name a few.

An OKR is a snapshot of the current company situation concerning the current business objective. The objective identifies the company’s end state, and typically, that end state is reached within a defined period. For businesses, OKRs are the driving force behind the achievement of company goals.

A key objective is an end-in-the-drawing-bottle condition that can only be achieved with the cooperation of all partners. When all partners are aligned, they can work together to achieve the objectives.

Quantified Measurements

Objectives and Key Results (oksr) are both a series of linked (but not single) concepts which are then used to determine and measure a company’s objectives. These concepts can have different meanings for different people using them, but they all generally refer to some general result. Therefore, the meaning of an OKR may vary according to the company and the context in which it is used. OKRs provide a good framework for planning since they provide for well-defined and quantified measurements of the key results that the company wants to achieve. This allows the company to measure success conditions and thus to measure the progress that has been made toward achieving these objectives.

OKRs are often broken down into several categories, each relating to one or more of the key results that a company is aiming for. For example, there are unit sales goals, product sales goals, customer service goals, and many other individual goal-achievable categories. In addition, OKRs also often include measures of the progress that each team has made toward achieving each of these goals and any bonuses or other incentives for teams that have achieved them. The relationship between an OKR and its sub-groupings, then, often resembles the relationship between a budget and its sub-departmental allocations.


OKRs are extremely important because they lay out a systematic way of measuring progress and identifying problems. This allows managers to build up an effective framework for planning and provide a convenient method for reporting on key results. Furthermore, by creating a framework that managers can draw upon throughout the year for setting individual goals and those for the entire organization, OKR’s allow companies to be flexible about how they obtain their key results and allow them to compare results over time.

Looking for an OKR coach to help get your business?

If you would like to understand more about developing and growing products using OKRs, you can obtain more information here.

Follow me here as I post weekly, visit my website, and also connect with me on Linkedin.

Note: All images have been taken from Canva.com and are not subject to copyright.