What is Linkedin?

LinkedIn is a social networking site that has quickly become a must-have for savvy professional. While a free version of LinkedIn is offered to those who work with a large internet-based business, the premium LinkedIn service is designed to be an all in one platform for the “techies” on the block to utilize. With the assistance of a quality LinkedIn account, it’s easy to leverage the social network’s valuable real-time business and professional networking features to further the goals of both the company and the individual working from home.

It’s a win/win scenario: you gain potential business while at the same time connecting with the right kind of people. That’s a tall order to fill but LinkedIn definitely does this. The company’s Growth Marketing Program also benefits individuals and small and mid-size businesses alike by helping them connect with influential clients who will be able to greatly impact their marketing strategies moving forward.

Showcasing Your Company

LinkedIn is also a fantastic tool for showcasing your company exposure and online presence. In fact, LinkedIn is so popular and effective that the company has grown to over 600 million users globally. It is also widely considered to be the most popular networking site with male users outnumbering female users four to one. This speaks volumes when it comes to a website that is designed to connect the world.

LinkedIn is also perfect for recruiting new talent. The site boasts an extensive collection of contacts, which you can utilize to share the latest company news, new hires, and press releases with anyone who is searching. Simply copy and paste the information into the appropriate section on the home page and wait to see what happens. You never know who will read the news, get in touch with you, or even follow your links to your website. You can even leave posts that update the current company status.

There are many other uses for LinkedIn too. As mentioned before, it allows you to build professional relationships and connect with business peers, executives, and past clients. However, it also allows you to network with the world, share information, and gain access to valuable connections. These connections can help you expand your business in ways you never thought possible.

Grow Your Business

As you can see from the above example, the key function of the story of LinkedIn is not to sell your company, but rather to provide you with an incredible resource that will help you grow your business. LinkedIn provides you with an unparalleled opportunity to develop relationships with key figures in your industry, as well as create lasting relationships with your peers. If you make the right use of this powerful networking tool, you can take your business to the next level. Not only that, but you can also improve the profile of your company, increase your revenue and get in front of new customers.

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