Have you ever wondered what we can learn from successful startups? Here are a few things that I’ve compiled as an entrepreneur who has been around the block a few times.

Focus on the customer.

A lot of people are focused on the sale. They want to make the sale. That’s great, and it’s going to take you a long way in getting that money because you’ll be able to buy so many things with it. So making a sale is great, but you need to learn how to make customers enjoy what they’re buying so they won’t be distracted while they’re using your product or service.

The customer is king, and if he/she is happy with what you sell then he/she will tell everyone else about it, giving you more opportunities for sales.

So don’t just focus on making a sale; focus on the customer and his/her experience so that when s/he leaves s/he tell other people about your product or service because s/he loves how easy it was, or how fast it arrived, or how well it worked.

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Spend some time on your brand.

To be successful, you need to spend some time creating a powerful brand. This is not just about designing a logo and business cards, but more about developing an understanding of what your business stands for and how it promises to deliver. Your brand is what people say about your company when you’re not there. For example, Apple is innovating technology that helps people stay well organized; Tesla is making transportation more sustainable, and Google makes finding information easier than ever before.

Once you know what your brand represents, it’s time to start sharing your story with the world!

Know your numbers.

Know your numbers. That’s the first piece of advice that many startup business owners will give an entrepreneur. The same goes for personal finance experts who advise people to know their net worth, credit score, fixed and variable expenses and income streams to name a few. Once you know these numbers, you can use them as targets to shoot towards or away from.

When we think about startups, the ones that get most of the press are those with large funding rounds like Uber and Airbnb. What’s often overlooked is how hands-on successful entrepreneurs are with their companies’ finances. They’re laser focused on all aspects of their business and when it comes to managing money, every detail counts because they know their numbers!

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Stay informed about the new competition.

  • Keep apprised of your industry’s latest developments. Doing so will help you stay ahead of the curve in terms of what your customers expect from you and how to deliver it. It will also help you avoid complacency, which is even worse than pessimism if you want to be a successful business owner.
  • Follow the competition. What are they doing that works? What doesn’t? Look at their advertisements and marketing materials for ways to improve yours, or for ideas about what has already proven effective in your industry.
  • Check out inspirational resources to keep yourself fired up and connected to others in your community, both in-person and virtually. Some options include conferences, coworking spaces, networking events and local business meetups.

Don’t be afraid to pivot.

Finally, a lesson we can all take from successful startups is the importance of not being afraid to pivot. While it’s important to stay flexible and not be afraid to make changes based on customer feedback, pivoting too much means you aren’t sticking to your original idea. You need to find the right balance between staying true to your vision and making adjustments when needed.

Successful startups are built with devotion, innovation, and patience. They take time and hard work — but they can pay off in the long run.

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Envision your team from the start.

The right team members can be the key to success. As a founder, it’s critical that you understand your strengths, and what skills are missing from the team. You must know what sort of employees you need in order to fill those gaps.

The ideal time to think about this is before even beginning a startup, but no matter where you are in the process, it’s never too late to gain this clarity.

Build a community around your work that includes you.

The only way to build a successful startup is to have the support of your community. Ensure that you are using social media and having events or meetups to gather people around your work!

Startups are more than just coming up with an idea, they’re about execution and vision.

A lot of people think that the point of startups is just to have a great idea. They think that you can slap together some code and launch an app or website, and voilà—you’ve got yourself a startup with millions of users. But it’s not like that. A startup is really about execution. You have to get down to work and make things happen. You have to make mistakes but you must learn from them and keep going no matter how many failures you experience because it’s better to fail in the attempt than not try at all.

In fact, I’d say the most important thing for startups is simply having a good idea…


The lessons that we can learn from the world of startups would be beneficial to anyone, and there are plenty of them. If you’re looking to get ahead at your company, or if you want to run a startup and avoid making mistakes, all you have to do is look to startups that have found success.

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