In an entrepreneur’s life, there are many decisions to be made. It is a process that is never-ending. Data helps decision making in startups. As it turns out, data also helps in big business too. Entrepreneurs need data to make better decisions or to make decisions based on prior data or extensive research. This helps us to continue this process of moving forward without looking back on something that did not work out as planned. This can help cut down the process of failure significantly, and will improve the chances for success for the startup ventures.

Data is the lifeblood of a startup.

Data is the lifeblood of a startup. It helps you make decisions, build your product and develop a marketing strategy. It also means that you don’t have to rely on intuition alone — some of the smartest people in the world can have terrible hunches.

Data can be particularly helpful in helping you decide what to build next for your business:

What features should be built next? What bugs do customers complain about most often? Where is there an opportunity for new features? What would help users achieve their goals in the easiest way possible?

Which marketing tactics are working best? Are we spending money efficiently? How many new users are signing up for our service each week? Which channels do those users come from, and how much does it cost us to acquire them?

How should we position our product in the market? What is the value proposition of our core features to our audience and how can we best convey that benefit to them?

Startups need data — and lots of it. But not all data is created equal. Some sources are more reliable than others, and some types of data collection are more effective than others when it comes to helping your startup succeed. Here are some tips on where startups should focus their efforts when trying to collect data that will help them grow

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The founder’s intuition may not be good data.

As a startup founder, you must be open to the idea that your intuition is not always right. You are in uncharted territory, and if you cannot objectively measure how your business is doing, how can you make informed decisions?

If you rely on intuition alone, you may make poor decisions based on your own biases or preconceived notions.

It’s important to have access to clean, relevant data from which you can make meaningful comparisons. This data can be used to prioritize your time and energy as well as determine what is working and what isn’t.

Once you have the data, it must be tracked and adjusted for context. For example, what does a small change in conversion rate actually mean? A higher conversion rate could represent a small increase in sales or a major shift in strategy.

You should understand what each metric means and how it relates to other metrics. If one metric goes down and another goes up, are they balanced changes? If one number increases by 20% and another decrease by 10%, do they cancel each other out? Do they need to?

Data can guide your decision-making and help you avoid dead ends.

Data can help you make better decisions and avoid dead ends. As a startup founder, there are many areas where you’re making decisions based on gut instinct.

Trying to figure out if your marketing efforts are working or if your business is sustainable? Data can help you answer these questions. As a startup, there are countless times when you struggle to know whether things will work out. Data can help guide your decision-making and help you avoid dead ends.

Why not take our Startup scorecard 

Data Can Help You Solve Problems And Make Decisions

You’re probably already gathering data in some parts of your business, but not as much as you could be. Using data throughout the startup lifecycle has never been more important than it is now.

Overall, data can save you time and money. It reduces guesswork and allows you to make more accurate decisions. By finding insights in the data that exists, you’ll be able to focus on what’s important rather than wasting time on what isn’t.

Better data leads to better planning, which leads to better execution, which leads to faster and better results.

Data is an important building block in the construction of a strong and effective business plan. In fact, you wouldn’t be able to make your plan without it. Data gives you the foundation for nearly everything else you need to include in your plan, but not all data is equally important. While some data points may be interesting to know, they don’t play into the success of your business.

You should organize your data around four primary areas:

1. Financial performance data. This includes revenue and cost performance measures, plus figures that show whether you are reaching your financial goals or not as well as whether you’re on track to reach your milestones, such as profitability and full-scale operations.

2. Financial plans and projections. These include how much capital you need to get started and how long it will take to become profitable; what happens if sales forecasts are too low or high; and how much money you’ll have available for growth.

3. Marketing performance data. This includes revenue and cost measures as well as information about market share, brand awareness, market penetration, reach and frequency of marketing campaigns, customer retention rates and customer satisfaction levels.

4. Marketing plans and projections. These include marketing objectives; channels and tools that will be used; marketing budget; timelines

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…and that data should come from your customers, not your internal experts or the competition.

One of the biggest mistakes companies makes when building products is spending too much time talking to experts and not enough talking to customers.

There are many reasons why people think they need data before making decisions, in a startup or in any other business. Often times this is because we’re afraid of being wrong, or our ego prevents us from trusting our gut.

Have you ever felt that uncomfortable feeling when you have a gut feeling about something and everyone else insists that you need data to back up your hunch? This is because we’ve been taught over the years that relying on your intuition is a bad way to make decisions. I disagree with that notion. In fact, I believe that it’s the exact opposite. Your intuition is there for a reason – it’s directly tied to your survival instinct. For example, if you’re walking down the street and feel like someone is following you, it’s probably not just your imagination – there might be someone behind you!

Letting go of bias for experience and intuition in favour of scientific evidence is important in any project, including startups.

Think your company is doing well just because your gut says so? You might be in trouble.

“Intuition is a very good servant but a terrible master,” says data scientist Jake Porway, who’s worked with startups like Codecademy and the New York Public Library. “You have to be able to recognize when you’re being fooled by your intuitions.”

Research shows that decision-making based on hunches and emotions can lead to some bad outcomes. Jatin Anand, an associate professor at NYU Stern School of Business, has studied how emotions affect startups’ performance. His research shows that companies that rely on intuition are less successful than those with more deliberate decision making processes. “When the stakes are high, you want to make sure you’ve thought through the alternatives,” he says.

Trevor Owens, the co-founder of the data analytics firm Voodoo Ventures, warns against relying too much on instinct or experience in a startup setting.

“When you’re an experienced entrepreneur and you’re trying to do something again, it’s really hard to get out of your own way,” Owens says. “You try to save time by short-cutting what should be a more rigorous process.”

Anand notes that entrepreneurs need to work extra hard to separate their


When building a startup, the importance of data is paramount. Of course, there are many different types of data but the important statistic for most startups is to simply track and record their success over time. By tracking this data, collected user information or market surveys, you can make important decisions regarding your product or business overall.

This Scorecard has been designed to show entrepreneurs, startups and small businesses their blind spots and provide instant, actionable steps on how to improve

If you would like to understand more about developing and growing products whether they are digital or physical, as a startup or within an organization, you can obtain more information here.

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