Need to Find the Next Big Growth Engine?
Concerned about industry upheaval or employee engagement in market exploration? Relying too much on chance over proven tactics?
Meet the Market Opportunity Navigator: three worksheets to streamline your broad-scope market discovery.
In a fast-changing business world, fleeting advantages and blurred industry lines demand quick adaptation. Use the Market Opportunity Navigator for the agility you need to stay competitive.
The Process
Leverage core strengths to identify diverse market opportunities, which is essential for selecting viable options and ensuring growth. Methodically evaluate these opportunities to make informed decisions, encouraging unbiased discussions.
Implement an Agile Focus Strategy, balancing market commitment with adaptability to minimize risks and avoid lock-in, critical for resource-limited ventures.
The Process
Leverage core strengths to identify diverse market opportunities, which is essential for selecting viable options and ensuring growth. Methodically evaluate these opportunities to make informed decisions, encouraging unbiased discussions.
Implement an Agile Focus Strategy, balancing market commitment with adaptability to minimize risks and avoid lock-in, critical for resource-limited ventures.
Logitech Exploring Opportunities
Logitech, a Swiss tech firm, expanded through innovation. In 2020, they collaborated with Where to Play, generating 200+ ideas in a one-hour workshop using the Market Opportunity Navigator. The mix of views and structured method led to uncovering valuable market prospects.
Generate Tangible Business Outcomes
Our consultants help you identify market opportunities based on your strengths, using tested methods to boost growth and confidence.
Read our Customer Reviews
In-House Workshops
Elevate your team’s market analysis skills with our flexible “Where to Play” workshop. Tailored to your needs, from a few hours to 1-2 days, it offers practical, project-focused exercises for optimal performance. Topics covered market opportunity identification, attractiveness assessment, uncovering new opportunities, strategic focus for impact ventures, and conducting customer interviews.
Let’s Talk to Start Your Journey
Thanks for your interest in our solutions!
Please take a moment to fill out your information below to provide us with a bit of context.
We will reach out to you shortly to provide you with the next steps.