Testing Business Ideas
Systematically Win Big, With Small Bets
Your business is innovative and unique. But how do you know what customers want? How do you know which options are the right ones to pursue?
The good news is that there’s a way to find out, before risking all your resources. And that’s through testing.
Testing helps you reduce the risk of investing in ideas that might not work out, while also helping you find the best route to growth. And it’s a practice that’s catching on fast.
Our programs include:
– Testing Workshops
– Consulting Within Your Business
The world’s most successful startups and large companies use this strategy to develop products and change the way they do business. Now you can do it, too.
Let us help you systematically win big—with small bets!
| Program Outcomes | What does this mean? |
|---|---|
| Reduce Risk | To de-risk your business or product idea |
| Identify Focus Areas | Understand the main areas of focus based on desirability, viability and feasibility |
| Build Your Knowledge | To give you the knowledge to run your own tests |
We are Official Partners of Leanstack
Leanstack is a leading provider of lean startup, lean business modelling & testing tools that are used by thousands of makers, entrepreneurs, and innovators.
Reduce Risk by Testing Your Ideas
To test a big business idea, you have to break it down into smaller chunks of testable bets. These bets cover three types of risk. First, that customers aren’t interested in your idea (Desirability).
Second, that you cant build and deliver your idea (Feasibility). Thirdly, that you cant earn enough money from your idea (Viability).
You test your most important bets with appropriate experiments. Each experiment generates evidence and insights that allow you to learn and decide. Based on the evidence and your primary insights, you either adapt your idea if you find you were on the wrong path or continue testing other aspects of your idea if the evidence supports your direction.
The Innovators Number one Task is to Reduce Risk and Uncertainty
Too many entrepreneurs and innovators execute ideas prematurely because they look great in presentations, make excellent sense in the spreadsheet, and look irresistible in the business plan. Only to learn later that their vision turned out to be a hallucination.
Test your ideas thoroughly, regardless of how great they may seem in theory.
Don’t make the mistake of executing business ideas without evidence.
Experimentation is Tough…We Make It Easier
You want to start testing your ideas to avoid significant failures but are unsure where to begin.
Experiment Sequences…Run in the Right Order
We help you develop your experiment types arranged by cost, time and strength of evidence.
Find the Route to Growth
Build a bulletproof, evidence-backed case so that your idea isn’t a flop and is ready to scale.
Reduce the Risk of Failure
7 out of 10 new products fail to deliver expectations. We aim to reverse that statistic.
Training Workshops
Building Your Testing Engine
Initial training workshops are an essential element and are run in various formats, both online and in-person. They are devised to build the testing capacity of core team members, from basic knowledge to designing real-world experiments.
The aim is to train your team, whether you are a startup or a more established business, in the fundamentals of testing business ideas and rapid experimentation. We ensure that the team are aligned and ready to build to experiments that matter.
Learn the skills, processes and tools needed for designing and running world-class business experiments.
