You have probably heard of content marketing, but calls to action and exit-intent vouchers are ‘growth hacks,’ too that are used by growth marketers across all businesses.

Growing your startup is one of your top priorities, but as a startup founder, you know what a challenge it can be: You may lack the budget for major marketing campaigns or the time to focus on growth when there are so many other aspects in your startups that you have to manage.

So, the question is, how do you increase your sales and develop your business as a startup?

The answer is growth marketing. The term refers to the technique of experimenting with marketing, product development, sales segments and other areas to determine the best way to grow a business.

Below are some simple growth marketing hacks that startups should know to help them grow their businesses.

Prioritize content marketing.

According to DemandMetric, content marketing costs 62 percent less and generates approximately 3 times more leads than conventional marketing, making it a worthwhile strategy for startups.

Having a blog on your site that offers engaging and useful content positions your business as an expert in your industry and helps to build a trusting relationship with your audience.

Blog posts can also yield more traffic to your site, improve your SEO and convert visitors into buyers. Research keywords for your blog posts to attract more of your target audience to your site and grow your client base.

Use exit-intent vouchers

Offering visitors a voucher in exchange for their email address is a great way to build engagement and encourage people to make a purchase. People value getting a deal, so not many will pass up the opportunity to save.

Using an exit-intent popup is also a great way to grab your visitors’ attention, as it can track when a visitor is about to leave your website, and offer a coupon at exactly the right time. Overall, it’s an amazing tool for boosting your conversions and improving your bounce rate.

Show social proof

Most buyers look for reviews before they invest. BrightLocal conducted a survey that revealed that people trusted online reviews as much as they would a personal recommendation. So, make it easy for buyers: Show social proof right on the pages of your website.

Displaying comments from some of your satisfied buyers on your website can help push visitors who are on the fence into making a purchase. People buy from companies they trust, so adding social proof shows you to be a trusted brand in your industry.

Growth marketing

Use calls-to-action across social media

Want your followers to do something for you on social media?

By using calls-to-action across your social media accounts, you can boost your views, likes and shares. You can direct customers to your website to join your mailing list or our view your content.

Whether you’re asking your audience to share, like or sign up, make sure your call-to-action is easy and clear. The easier you make it for them, the more likely they’ll take the action you want them to.


So, those are a few advantages growth marketing can offer: Instead of wasting your time with unproductive marketing, these strategies are a smart way to scale up your business. Using these tips, startups can compete with larger players, and you won’t have to spend a lot of money.

The points from this article were taken from an article written by Syed Balkhi and have been adapted towards my content.

If you would like to understand more about developing and growing products as a start-up or within an organization, you can obtain more information here.

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